If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears. (Simon Sinek)

Simon O. Sinek (born October 9, 1973) is an author, marketing consultant and motivational speaker best known for developing “The Golden Circle” and popularizing a concept of human motivation.

I like the comment near the end separating leaders from those who lead – there are people in positions of leadership, but there are those who lead and inspire others.